The tendency of people to take resources without paying for them may sound like the best approach for digital economics, but the reality is that only a select few really benefit.
The current economics of using advertising to pay for digital media is primarily controlled and operated by a single advertising agency. This means they ultimately determine and dictate how this money flows.
We believe that advertising is still the best way to effectively monetize digital media and web services, but we don’t believe that freeloading is the best approach for digital economics. In fact we believe all users should have to pay for all the content they consume and web services they use. Please let me explain.
Right now it’s hard to justify charging users to pay for content and web services. I wouldn’t pay for it either! We already pay for broadband access which is not cheap. Now what if you got paid to use the web? What if the money that advertisers pay to help monetize digital media and web services starts flowing in your direction and is ultimately determined and dictated by you and not that advertising agency. What if now you have money to pay for all the content you consume and web services you use and maybe even your broadband bill. Now we’re talking!
Freelaoding is bad for digital economics people. It’s time we realize that “free” has a price.